I’ve been receiving a lot of questions about response ratios of different types of marketing. I talk more about this in detail in The S.Cain Report, which can be bought at www.s-cain.net. But let’s talk a little about it here to answer some of the questions. There’s no real possible way to have the exact response ratios to all different types of marketing out there because the response ratios vary depending upon the type of business and the product it sells.

To explain better the reason why the response ratios usually vary depending upon the product that the business is selling is because of the type of customers that are buying the product and the best marketing avenue that allows you to gain access to the customer or get in front of them. You have to test which avenue gets the best response ratio from your customers per your type of business and product. So the response ratio of a marketing avenue for one business might be very different from the response ratio from the very same marketing avenue for another business.

For example the response ratio for selling a car through a newspaper or magazine ad will probably be a lot better than the response ratio for selling it through a banner ad on the internet simply because the target market looking for the type of product seems to be more easily found by the masses as a reader of certain magazines and newspapers rather than just surfing the internet . All in all the response ratio for selling an ebook through a banner ad or pay per click ad will be a lot better than the response ratio for selling it through a newspaper or magazine ad for the same reason.

So as you see response ratios can differ from one business to another depending on the product their selling simply because the target market targeted for that product may tend to gather by the masses in certain marketing avenues in which the target market for a different product might not gather at all. So the best thing to do is to test different marketing avenues to see which marketing avenue delivers the best results for the particular product you are selling, and then key on doing most of you marketing through that avenue.

I hope this answers some of the questions I’ve been receiving about response ratios from your feedback emails. Once again, I’m sorry for some the delays in the blog entries, I’ve been pretty busy over the last couple of months working on various different projects, but I will try to do at least 2 entries per month from now on for my dedicated readers and guerrilla marketers out there. Please continue to send the feedback and questions that you would like to have answered about marketing to businessguerrillas@yahoo.com and I will be pleased to answer and maybe even write a full length blog entry on the topic. The next entry will be about consistency and how to make a guaranteed consistent living from your business. Also the new updated 2008 version of The S.Cain Report is now available at www.s-cain.net. There are many new tips and strategies for Marketing On The Internet Today’s environment.

Okay folks we’re back at it. Back to Business. With Christmas right around the corner a lot of us need to start getting ready for the biggest shopping season of our fiscal year. There’s a lot of things that need to be done, here’s a check list (You can also find a checklist for online business sites on our online business counterpart blog www.businessguerrillas.net)

1.Select the People’s Choice Copy.

Make sure you test your copy short or long to find out which approach works best for your product. If your receiving a better customer sale ratio with your long copy as opposed to your short copy, give the people what they want and use your long copy.

2.Fine Tune Your Holiday Marketing Campaigns

What’s your campaign objective and who is your target market? Is your copy set and directed towards your target market’s interest? Does you marketing copy direct your prospects into your sales system. During November and December your sales copy and promotions should speak to the needs of your holiday shoppers. Your customers are looking for presents and gifts for their loved ones, family members, and youth in their life. Is your sales copy and promotions directed towards the interest of their needs?

3.Make sure your Offer Incentives and Bonus Offers are their strongest.

Your bonuses and incentives are critical points to you sales process. You want to make sure you’re offering valuable bonus offers that entice your prospects to act now.

4.Tune up your sales and product delivery process.

Tune up your sales and product delivery process to flow as fast and as smoothly as possible and ensure it’s ready to handle the capacity of the holiday season rush.

5.Tune up your contact and mailing list.

If you have built up a quality mailing list, it should play a major role in your holiday promotions. You should use your best performing copy that worked throughout the year with a holiday twist and send three times as much mailings during November and December than you usually send in a month.

6.Dress Up your store or site.

It’s Christmas for goodness sake, spice up the environment. Whether a brick and motor store or an online store redecorate your place of business with Christmas décor. It will get your shoppers excited and in the spending money spirit.

7.Start Planning for the year ahead.

Christmas sales don’t just stop at the transaction. You need to recycle you’re buyers, if they bought from you once they’re more than likely to buy from you again if you can offer something they need. So stay in contact with your Christmas customers throughout the year ahead. Develop new and improved products and offer it to your past customers first. In order to do this you have to make sure you can contact them again, right? So make sure you get their email address or have them signup to your mailing list and don’t be stingy, don’t just take without giving, offer incentives and bonus offers for them to sign up their contact information

Until next time good luck and reach new heights
Want to know more about doing business and marketing your business on the internet buy my ebook “THE SCAIN REPORT” at www.s-cain.net

DO YOU HAVE QUESTIONS FOR ME AND MY TEAM?
Please feel free to drop us a line at businessguerrillas@yahoo.com and you may see your question answered in our next blog entry.

Do You Have A Challenge You’d Like Sam Cain And His Team To Help You Solve?
Leave a comment by pressing the add comment button below. And we’ll do whatever we can to help you overcome your challenge!

Tell Us What You Think
To leave us feedback on the contents of this newsletter, send an email to:
businessguerrillas@yahoo.com
We’ love to hear what you have to say

Sorry for the time lapse in postiongs folks. I took a break for a year to learn how to day trade. I will start up new postings with the S.Cain Business Strategies marketing tips this week.

When a lot of people think or look at marketing they think to themselves “Oh, this is going to be hard, or where do I start.” When I talk to clients about marketing strategies a lot of them act and feel as though they are a small spec in a big giant new world and they don’t know where to start or where to go next. But when you think about it marketing in itself really isn’t that big. Currently right now there really are only about 6 main avenues you can market from. These are:

1.Network Events (public relations, ezines, newsletters, whitepapers, networking events)
2.Affiliate Programs
3.Internet Marketing (SEO, PPC, Banner Ads)
4.Novelties
5.Direct Contact (phone, mail, face to face, email)
6.Target Ads (radio, television, publications, infomercial)

So it’s really not that big of a world to get lost in with only 6 main avenues for on and offline marketing. It’s really about the creativity that you use within each of the avenues you choose to use. Think about this, for example everybody can go set up an affiliate program, but the one’s who succeed at it and who’s program is most successful, it’s all about their creativity and how they run their affiliate program, that’s where the strategy and creativity comes in to judge their marketing success. It’s the tactics used within each avenue that governs success. And the greatest part is that there isn’t any rules for the tactics, it’s really up to your creativity. The only thing you must remember while using your creative tactics is to do the usual of turning features to benefits, use of selling points and call to actions. And you can read about creativities and tactics for offline marketing in future entries of this blog to spark new ideas for marketing creativity of your own. Or you can read about creativities and tactics for internet and online marketing in future entries of businessguerrillas.net (the internet marketing version of this blog). I’m sorry there haven’t been a steady continuous flow of entries recently. Due to many clients and busy schedule, I haven’t had a lot of time to write, but I’m making an oath to change that, so you should be able to come here every week and see 1 or 2 new entries. Also, as readers you can also email me with topics you would like me to speak on and I will do so as entries, just as frequently as you email. You can send your emails to businessguerrillas@yahoo.com.

Marketing Scientifics
Once again I’m going about my usual daily day, a friend calls me and we’re talking. We start talking a little about business, and this friend of mine made a statement about marketing for a business not being able to be controlled and there’s no way you can guarantee that a customer will buy or have any control over them buying in anyway. In thinking about his statement he’s partly right and he’s partly wrong. There’s no way you can guarantee that a customer will buy from you definitely, but you can control or slim down the chances that they won’t with just three simple scientifics. Here they are:

Scientific Guaranteed Simple Three Key Marketing Factors To Getting Your Product Sold.
1.Contact the right Target Market prospects to specifications
2.Make sure your approach and appeal to the prospect is right
3.Contact your target market prospects by the masses and consistently in rotation.

If you’ve got a good product. You marketed it with the right format in the right places where a lot of TM’s (meaning target market prospects) will see it. It’s guaranteed to sell. Yeah one or two TM’s that you will market to will be marketed to correctly and yes the product will be good, but they won’t buy, simply because probably a personal situation going on (don’t have money right now etc.), but being in front of a large population of other target market prospects like that one, a good portion of them are guaranteed to buy. It’s Scientific law.

There are two areas that would have to be worked in different combinations.
There’s your approach and style of your approach of the person you’re addressing or talking to your marketing material (technical, operational, executive) so they can better understand you, what you’re offering and how you can meet their concerns and needs.

And then there’s approach and style of approach within the environment or avenue you’re addressing the person in or on. What would be the best approach to deliver the message within the given marketing avenue or environment creatively and professionally.

Given the above, you would be able to have some control over if a customer buys from you or not just with the marketing material you provide.