I’m sitting here thinking again about a new creative marketing strategy for a new product to go on the market. While thinking, this crossed mind. “What exactly is the definition of marketing.” While pondering I came up with this.

Marketing- Marketing is making prospects/targeted customers aware of the quality and benefits of the services or product you offer through constant, creative and strategic exposure and appearances frequently.

When thinking deeper into this, the whole concept of marketing is consistent, constant exposure of explaining the benefits and quality of the product or service you have to offer to your target customers. I can’t stress enough the consistent/constant exposure part. I’m reading some different things and would you believe some studies say that a person doesn’t really even acknowledge or register in their head that they’ve seen an ad for a product until they’ve seen the ad for the product for the eleventh time. That’s pretty crazy huh?

With that being a proven fact its’ no wonder why some business owners believe their marketing ads are not working, because they run an ad two weeks in a row and receive very few bites that end up amounting to nothing. When in fact they should incorporate in their marketing plan, a specific length of time period that they are going to run a new ad for their product and in what magazine or news paper and how long consecutively. Maybe say 6 months every week in the same spot of the newspaper or magazine, so that viewers/prospects get used to this and it is subconsciously burnt into their brain that an ad for your product or service is always found on “pg.17 bottom right hand corner.” Eventually sometime early within the 6 months they should finally acknowledge it and spend a little more than a few seconds looking to see what the ad is offering, because it’s always been there since the last few weeks or last few issues, so maybe there’s something important about what the ad has to offer.

Also after the first time that they really look your ad over, the consistency of your ad being in the material week after week burns an image into their mind subconsciously that when they need what you’re offering they’ll think “Oh yeah I’ve seen an ad for that in such in such week after week all the time, that’s who I should buy the product or service from.” Even if your 6 months plan had just expired, they will be looking for your company through other sources because they remembered it so vividly being their week after week.

So with consistency, constantly staying loyal to your marketing plan and efforts for a good lengthy amount of time, even if the first couple of weeks show a bad turn out of no bites, you can gain several benefits:
-Buyer Confidence, because targeted customers constantly see your company as the most visible and known brand for that product or services in their travels.
-Constant Exposure making the benefits of your product known and in front of your targeted customers that they subconsciously think of your ad whenever they think or have a friend that is looking for your type of product or service.
-A Reminder to your current or past customers that you are still in business and going strong.

Hello all and welcome to new source for business marketing ideas that won't break the budget. You know for us little guys that are faced with the cards of having to start a business with no or very little money. This blog is for you. There will be many posting on the topics of creative, effective marketing that doesn't break budgets, but does get your business off the ground and on its to success. My name is Sam Cain I am a business strategist by hobby and livelihood. All I love to do all day everyday is business strategy. I decided to start this blog, because I know when I was starting my businesses it was hard to find useful information on starting and marketing a business being in a very little money situation without having to pay money for this information.

You might say why share your thoughts and secrets with us then. Well like I said I am a business strategist by hobby and choice and work, so from your comments and feedback I feel that it would only enhance creative thinking and open my mind and other readers new ideas.